Conceptualized, directed, and designed the Health Guide Cancer Care Journey Brochure, working closely with the writer and manager to create an empathetic and informative resource for health plan members.
Collaborated with the Alden and Onspire teams to design and deliver a compelling and cohesive digital product design brochure for the Alden 5
Oversaw the creative strategy and design execution for the Carelon Brand Launch advertising campaign.
Directed the creative strategy and design for all Carelon Brand Solution Sellsheets, including visual direction for new products, photography selection, and custom iconography.
Designed the Sleep Solution for AIM Thought Leadership Brochure, overseeing layout, graphics, iconography, and photography selection.
I designed the creative for this National Geographic Giveaway Insert ad. I had a blast digging through Nat Geo's incredible archives to select the perfect photos to match the book, then teamed up with a fantastic writer to make the copy pop.
Redesigned the entire suite of AIM Solution Sellsheets. The project focused on streamlining content and modernizing the design to create a more digestible and cohesive family of assets.
I designed and created our family history book. This was a collaborative project with my aunts, uncles, and other relatives, where I worked to arrange their writings and photos into a beautiful and cohesive narrative of our family's story.
Crafted a dynamic postcard for the BCBS Summit Event, one of several collateral pieces I designed for this exclusive nighttime healthcare event at the Gaylord Texan.
I designed this business card for Dolce Luna to help them generate a little magic and lots of sales.
